photo de profil d'un membre


Hortense Giraud CV - Founder MYBARRIO & Advisor I Branding I Buying I Trends I Strategy I Ecommerce I Events I Marketing I Fashion-Design

Expériences professionnelles

Ceo et fondatrice

MYBARRIO NETWORK SL , Barcelona - Autres

De Juin 2016 à Aujourd'hui

MYBARRIO is a 360º curated creative platform (agency, label and community) that promotes and sells the best of local lifestyle, art and design in creative cities, through unique Pop Up events as well as a online e-concept store .

- Creation of the company and the concept, from the idea to the execution

- Notoriety & support: Organic community of more than 60,000 followers and contacts
About 1000 designers participated: Paloma Wool, About Arianne, Après Ski, Bobo Choses etc.
Hunted by Barcelona Activa, Barcelona City Council and French Tech.
More than 1000 publications: AD Magazine, Conde Nast, El Mundo, RNE, La Vanguardia, El Periodico, Hola, The Socialite Family, Time Out, Metal Magazine, Vein, and much more.

- Events: 11 Pop-Ups, true "Design Experiences", with more than 7,000 attendees a day
• New concept, management, 100% own production, decoration, etc. Sponsorship and collaborators.
• Premium spaces: Sant Pau (UNESCO), Flowers by Bornay, H2O Gallery, Soho House, Hotel Brummell.
• Creation of a 30-day #EnCasa online pop-up edition during the Covid19 confinement.

- E-commerce & Blogging
• Creation of the web to measure: backoffice, commercial conditions, web design and blog content.
• Logistics management, customer service, SEO, SEM, catalog management of more than 2000 SKUs.

- 360º creative direction. Agency. Digital marketing. Press. PR
• Creation of the brand, identity, events, interior design, web, photos, editorials, graphics, video, spaces.
• B2B: Content production, art direction, photography and advertising. Team signing.
• Creation of digital content and advertising: strategy, management and creation of digital advertisements.
• Press release. Collaborations and media relations etc.
• Social media. 100% own management of social accounts. Community management.

Senior buying deputy manager womenswear


De Septembre 2015 à Mai 2016

Launch and settlement of a new business unit to develop and increase sales within the brand’s global image, adapting the main collection to specific markets - for cultural or climatic reasons - for half of the network of stores:
• Warm countries: Latin America, South Easth Asia, Middle East countries
• Cold countries North Europe, North Asia, North America.
• Asian Market: China, Korea, Macao, Singapore, South East Asia.
• Arabic Market: Middle East, Egypt, Morocco, Tunisia, Turkey, Indonesia etc.

Responsible for the performance of those areas through:
• Qualitative feedback from the commercial and product managers and business trips.
• Quantitative sales analysis of the general performance of each zone and the specific products.
• Selection and cancellations of the main collection’s styles according to each market with product managers.
• Creating the needed styles/collections to improve sales, adapt to local demands and cover peaks sales.
• Defining buying units, delivery groups, life length of the specific products/collections.
• Optimization of the stores and country stock rotation and reorders.

Management of the dispatch of the collections group to the whole stores network:
• Working closely with the buying team to confirm delivery dates, find solutions to potential delays.
• Coordinating with Merchandisers of the pilot store, that is a “picture¨of the real store every week, with all new product sent and all styles still available in stock. Choice of the styles to remove for the shop floor.
• Defining with the Artistic Direction, the window display and the looks on models in store, for all the network and other specific looks for the special markets: cold or warm countries.

Collection director, womenswear


De Janvier 2014 à Août 2015

Business, product and merchandising strategy collaboration with the Artistic Direction
• Collection plan construction: Woven, Knitwear, Jersey, Leather, Denim, Accessories
• Co-“Design” of the collection. Follow up of the product development and prototypes.
• Responsible for the coherence of all product lines thanks to a global vision on the development of product.
• Responsible for the assortment plan: by colors, prints, themes etc. by delivery group.
• Definition of a core offer: with a good balance of fashion products vs. commercial styles.

Creation of commercial products, answering Retail and Wholesale demands/needs, thanks to sales analysis.
• In charge to developing the growth and profit of the womenswear lines.
• Choice, renovation and versions of the carried over and permanent styles.
• Settlement of the collection and production wholesale calendar. Responsible for meeting important deadlines.
• Collection briefing: number of styles, % of the carried over, iconic pieces, new shapes, inspirations etc.
• Commercial feedback to the design team: best/worst sellers, challenges, figures, qualitative feedback.
• Collection internationalization

Studio coordination.
• Management of the atelier priorities. Partnership with the Sales, Production, Atelier, Press teams.
• Organization of part of the shootings of lookbooks, catalogs, and campaigns.
• Professionalization of the studio department. Recruitment.

Visual Merchandising mission.
• Definition and settlement of the silhouettes for the window display.
• Contribution to the set up of the Wholesale Showrooms, Press Days, Wholesale packs, interior displays etc.

Senior fashion buyer - sales merchandiser for zara woman (woven, basic line)

INDITEX SA , Arteixo a coruna - CDI

De Mai 2010 à Janvier 2014

- Sourcing and buying of more than 2000 SKU a year over the world (Europe, Asia, Mediterenean area and local production). Selection and buying of in-house fabrics and styles.
- Collection planning, definition of the global season OTB, and buying budget by product families.
- Responsible for sales (units and turnover), margins (negotiation with suppliers) and sell-through.
- Fast response to local store needs. Conception of the specific products and entire collections for local market with design team. Responsible for the right balance of the mix product : image vs. commercial.
- Responsible for the selection of products to be sent to stores weekly for each country.
- Definition of the retail prices for each single product and each country when it is launched to the stores.
- Optimization of stock rotations of the warehouses and the stores.
- Visual merchandising of our Basic collections in Zara pilot store in order to be sent out as a guide for our Network. During campain, constant update of the merchanding for each country.

 Management of a designer, a fabric buyer and a visual merchandiser. Indirect management : pattern makers and distribution dpt

Buyer - product manager / swimwear & accessories

GROUPE ETAM , Clichy cedex - CDI

De Janvier 2009 à Mai 2010

- Responsible for the attractiveness of the Swimwear collection, the margin and inventory turnover. Negotiation with suppliers.
- Development of products and collection plans/briefs. In charge of defining quantities and store targeting (more than 600 stores).
- New sourcing of products / fabrics / accessories in Europe and Asia.
- Network sales report. Reactivity on the activity with reorders, colorations, commercial promotions, fabric booking etc.
- Settlement of the core collection and product selection according to each category of store.
- Fast answer to the international product or price needs. Permanent seek for the latest trends (prints/shapes)

 Direct management of two people: a stock/business analyst and an administrative assistant.
 Indirect management : 5 designers, 3 model makers, 3 stock managers.

Woman ready to wear and accessories buyer


De Avril 2008 à Janvier 2009

- Brand and product selection for the women contemporary floor, and internal exhibitions.
- Management of over € 20m turnover, 70 brands, 6 concessions, 1,000 m²: See by Chloé, Isabel Marant amongst others.
- In charge of budgets and buying forecasts. Sales analysis, follow-up stocks and reorders.
- Best trade terms and commercial agreements negotiation with suppliers: i.e. margin, trade discounts, markdown support.

 Direct management of two buying assistants. In charge of wage bills: more than 60 sales persons.

Women ready-to-wear junior marketing & sales merchandiser - 1st line (studio)

CHLOE , Paris - CDI

De Juillet 2007 à Mars 2008

- Collection plan construction and follow-up: definition and positioning of offer and prices. Fabric buying and budgets.
- Retail and wholesale sales analysis, best-worst sellers analysis. Core collection. Response of international and subsidiaries needs.
- Creation and execution of selling and training tools. Fittings, fashion shows, and buying sessions preparation.

Product manager assistant - make up (marketing product development)

CHANEL , Neuilly-sur-seine cedex - Stage

De Décembre 2005 à Septembre 2006

- Strategy and Marketing Plans: development of face campaigns and management of the existing range of products.
- Market studies, benchmarks and analysis of competition. Creation of products editions: packaging texts, retailers selling briefs.

Formation complémentaire

Diplôme de l'ESSCA École de Management

ESSCA - Marketing

2001 à 2006

Parcours officiels

Institut Français de la Mode – Management – Management – 2007 – Mastère Spécialisé Management de la Mode et du Lue


Français - Langue maternelle

Espagnol - Courant

Anglais - Courant


social media
pop ups
relations presse
direction de collection
Grande distribution