photo de profil d'un membre

Melissa CRU

Expériences professionnelles

Creative direction and digital marketing

Login Cycle Club , Bangkok - Collaboration

De Février 2015 à Aujourd'hui

Branding Conception: logo, narrative and identity. Creation of key design codes that tie into brand DNA.

Overseeing design and trend analysis for the women’s and men’s collections. Product development and merchandising of clothing prototypes.

Digital strategy for social media channels and website through promotional content to boost the brand’s visibility. Optimising conversion rates on the e-shop through implementation of SEM, paid social and UX design.

Business development manager

Ve Global , Paris - CDI

De Juillet 2019 à Mars 2020

Implementation of market prospection and overall sales strategy for the French market. Market research to find qualified leads, bringing in near to 500 new qualified accounts into the team database.

Conception of 360° media strategies as well as consulting for digital marketing investment to fulfill client-specific KPIs.

Pitching digital campaign strategy and overseeing campaign launches, comprising of programmatic display advertising, Paid Social, Adtech and Martech.

Partner acquisition coordinator - apac

Meero , Paris - CDI

De Février 2019 à Juillet 2019

International project management for clients penetrating new cities in the APAC region. Notably for B2B clients such as Airbnb, Ubereats, Hostmaker, Regus and Agoda.

Sourcing and recruitment of the appropriate photographers or videographers in assigned markets. Consistently hitting and exceeding targets per project with more than 200 onboarded freelancers during a 6 month period.

Onboarding and training photographers in order to fulfill Meero’s standard and any project-specific photography guidelines.

Operations lead eu

AMAZON UK , London - Free-lance

De Mars 2017 à Septembre 2018

Supporting Operations, Finance and Legal to deliver all marketing campaigns for print, TV, social, and out of home.

Generation and distribution of end-of-month expense reports and management of a $15m budget.

Driving global projects for scalable solutions. Such as: automating invoice reconciliation, purchase order management and contract requests.

Oversaw the launch of a new automated tool to facilitate contract negotiation, interpretation and amendments. With close collaboration with the EU Legal department.

Wholesale and marketing assistant

CHALAYAN LLP , London - Stage

De Septembre 2016 à Février 2017

Identified new leads and cold-calling prospective concept stores in Asia, Australia, Europe and North America.

Seasonal analysis and reporting of best-selling SKUs and relaying the results back to key internal stakeholders.

Managed two consecutive seasons of showroom operations in Paris and London. Organized the casting of showroom models, hiring of showroom interns and presentation of collections during appointment with buyers.

Creative direction and digital marketing

Login Cycle Club , Bangkok - Collaboration

De Février 2015 à Aujourd'hui

Branding Conception: logo, narrative and identity. Creation of key design codes that tie into brand DNA.

Overseeing design and trend analysis for the women’s and men’s collections. Product development and merchandising of clothing prototypes.

Digital strategy for social media channels and website through promotional content to boost the brand’s visibility. Optimising conversion rates on the e-shop through implementation of SEM, paid social and UX design.

Parcours officiels

Institut Français de la Mode – Management – MSC – 2016 – MSC in International Fashion and Luxury Management

Langues

Anglais - Langue maternelle

Espagnol - Notions

Français - Courant

Thaï - Langue maternelle

Chinois - Notions

Compétences

wholesale
Marketing de l'offre
Reporting chiffré
market research
ventes
gestion showroom
Operations Management
project management
Vendor Management
Contract Negotiation
Automation
sales pipeline
Acquisition
Sourcing
Onboarding
Training
digital, B2B, key accounts
#business development
digital marketing
digital strategy
Adtech
Martech
social media
Media Strategy
Sales Prospection
Marketing Campaigns
Programmatic Display Advertising
Fashion design
Branding & Identity
SEM
product development
#collectionmerchandising
sportswear

Centres d'intérêt

  • Gastronomy
  • Architecture and Design
  • Fashion and Textiles
  • Independent Cinema
  • Photography
  • Thai Boxing
  • Sustainability
  • Wellness and Mindfulness.