Renaud MOLINARI

Definition of the WWD Retail and CRM strategy of the brand, implementation, aimed at increasing the activity, the EBITDA, expanding customer base, the operation and the loyalty
. Retail development player in China (Branda), Japan (Bluebell), opening of 11 sales points.
. Management, dynamisation and animation of the world Retail network, department store
concessions, and outlets, retailers , targeting sales growth, margin performance, and P&L store optimization. Budget elaboration from A to Z, content, revision of area forecasts
. Guarantor of the WWD Merchandising Retail buying and assortment strategy, Sell-Through, OTB optimization, interface with Studio, Supply, and Production. 360° collection launch monitoring (deliveries, VM, training, communication to clients)

Creation of Merch Retail position, the role of referent and facilitator, Product/Retail partnership
Challenge through results, strength of proposals through adapted local solutions

 Implement of performance analysis tools (KPI’s, sell thru, stocks, coverage rate), coverage rate for recommendations and specific actions to optimise the growth of areas
 Formulation of purchasing guidelines, linked to the Retail assortment strategy
 Animation of buying sessions, formulation of best-practices, stimulation of initiatives
 Driving involvement in financial milestones, forecasts and revisions via the OpenToBuy and its strict application
 Scheduling delivery windows, weekly tracking, adjustments and corrective actions (cancellation, slow-movers, best sellers, reorders, destocking, transferts inter-zones, mark down policy)
 Formulation of Retail needs for image activities (visual display, data analysis for Digital recommendations, animations and customer base recruitment, training and events in stores)
 Product training, coaching sales people and managers in stores

Revitalization of the footwear business, and the company’s growth and profitability
2020 ante-Covid TO +32% LFL, post-confinement TO +15%

 Launch of « Weston Vintage » Retail WWD activity, collect, repair, resale, clients recruitment
 Segmentation of new collections plans for men’s and women’s shoes, leather goods and accessories in connection with directions projects, operations, finance, visual and retail
 Collaboration with 4 new manufacturers complementary to our own Manufacture’s in France
 SS20 launch of 50 new men’s styles targeting client needs, women capsule, glove line, redesign belts collections, and hires, launch leather goods manufacturing

 Management of buying sessions in Milan showroom.
 Elaboration of the Master Oder, validation of store clusters assortments WWD, in close connection with the zones. Govern Franchisee & Wholesale, e-com teams with updates
 OTB construction in consistency with, financial budget by country and production capacities
 Implement strategy for product life cycles, stocks coverage, sell-thru and transferts intra-Retail
 Validation of product allocations (launches, store opening, pop-up, events, reorders)
 Follow-up deliveries in liaise with CS and production, corrective actions on assortment plans
 Business review by markets, for recommendations to collection merchandising
 Collaborate and validate the Visual Display guideline, and its WWD application
 Qualitative communication with zones WWD, regular travel (50%), market expertise
 Collaboration on digital strategy (product, timing, client), and institutionnal communication
 Analysis of competitive assortment strategies by categories, models, prices and markets

Design, rollout, follow-up of the « Shoe expert » path Retail Louis Vuitton WWD

 Conception, development and strategic implementation of global retail training/expertise development paths
 Ownership of global roll-out and regional implementation strategy
 Ongoing close collaboration with senior central and international management teams to ensure effective identification of key retail people, personal development and the monitoring of best practices in subsequent global cascading of modules

Management of the complete product life cycle from design (development, industrialization, margins, production, deadlines and quality, Retail training) to the stores

 160 styles and 920 SKUS per season. Supervision of 7 factories, 4 people and 2 agents
 Re-allowance product vs factories, optimization margins : gain of 6% of TO, + 120 % TO
 Increasing of each categories, x 12 for leathergoods, +70% women’s shoe, + 400% sport
 Identification of new constructions, products, leathers, to structure range price offer to target clients needs. Providing alternatives to design team
 In charge of margins, quality product, and rythm of deliveries and deadlines in stores
 Implementation, follow-up of new dedicated quality control system, supply chain and logistic
 Dedicated shoe training for retail people, animation of buing sessions

 Launch of best-seller Sneaker during >10 ans (1.200.000 pairs), became WWD iconic style
 Restructuring sourcing manufacturers, gains margins €2 million / year

Coordination of collections development, and growth of business +62%
Launching new sport lines (50% of the 150.000 pairs a year)

 Management of an effective winning international team between all interlinked departments, studio, designers, pattern makers, R&D, sourcing agencies, factories, suppliers.
 In charge of design through to final industrial prototype approvals, management of 20 factories
 Margin and value analysis. Fixing prices, selected factories to ensure margin performance. Supporting and supervising, partly on site at key suppliers, development, sourcing activities.
 Perform within agreed budgets and timetables
 Initiating and driving ad’hoc strategies and distribution plans in working team with sales force
 Supporting wholesales to key accounts, stores, sales teams, subsidiaries, distributors

 creation of the men’s shoe business unit 14.500 pieces / year, €4.5 m., 11% of TO
 Participation in creation of the leather goods B.U., 35.000 pieces / year, 17% of TO