photo de profil d'un membre

Sophie AUBERT

International Marketing Manager

sophie.aubert@edhec.com

Résumé

Autonomous and goal oriented, international and dynamic, analytical and creative, I have developed first-hand knowledge and a deep understanding of the luxury industry in Asia, India and Middle East from the local markets and the travel retail side and worked on a large portfolio of brands. Always acting as a driving force within my team, I am now looking for a new challenge in a dynamic structure.

Expériences professionnelles

Brand marketing manager

GHAWALI

De Novembre 2018 à Aujourd'hui

▪ Collaborate on the new repositioning and vision of the brand with the creative agency
▪ Define main activities concepts for 2019 in line with the new product launches and the key
commercial period of the year and work with 3rd parties on the production of the assets
(campaign photos and videos, social media content)
▪ Work with PR agency on the Ambassadors and Influencers strategy
▪ Coordinate with Retail Marketing, E-Commerce the implementation on the touch points

Senior brand manager premium brands, fragrances

PUIG

De Septembre 2015 à Octobre 2018

▪ Adapted and implement the brand strategy of Valentino, Prada, Comme des Garçons in GCC (12
markets) to meet market needs, maximise the sales and increase VMS
▪ Developed the brands portfolios by challenging headquarters to launch products adapted to Middle
East consumers or by adapting marketing tools (POS, PR, media, promotions) to the local needs
▪ Worked in team with the sales department to define the best distribution strategy and the trade
marketing plan with the key regional accounts and stores.
▪ Defined the media plan and oversee the digital strategy (brief, planning budgets, reviewing plan)
▪ Followed up of the e-commerce listing in the region
▪ Worked closely with the PR agency to create PR activities to support the new launches and sustain
the existing catalogue (PR events, interviews, influencers co creation)
▪ Coordinated trade animations and opening of new counters with instore team
▪ Managed the P&L of the brands

Sales and marketing manager india and sea, fragrances

COTY SINGAPORE , Singapore

De Février 2012 à Mai 2014

Set up the marketing strategy and plan for all brands in India and Ultra Prestige brands (Chloe,
Marc Jacobs, Balenciaga, Bottega Veneta) in South East Asia
▪ Successfully launched Roberto Cavalli, Chloe and Marc Jacobs in India
▪ Coordinated new product launches execution between all Asian teams and Paris/New York head
offices (media and PR guidelines, merchandising, prices, trade plan)
▪ Managed marketing budget, follow up on A&P spending
▪ Monitored the countries business results and KPIs (net sales, retail sales, forecasts, market
feedbacks, competitors, trends) and shared best practices among the region
▪ Worked on new counter openings, animations and merchandising projects
▪ Organized PR events in the region

Marketing manager travel retail asia pacific, 3 axes

GUERLAIN TRAVEL RETAIL ASIA PACIFIC , Singapour

De Février 2010 à Décembre 2011

▪ Elaborated the Travel Retail Asia marketing strategy
▪ Checked that product forecasts are in line with the guidelines.
▪ Implemented new product launches with innovative marketing events, merchandising and
promotions and analysed the results
▪ Developed marketing projects specific to countries/ retailers
▪ Realized analysis and comparisons with local markets and competition
▪ Organized the beauty consultants’ annual seminar (5 days, 150 people)
▪ Managed one marketing junior in charge of airlines, sell-in and sell-out consolidation.

Regional fragrances, make-up and promotion manager apac

PARFUMS CHRISTIAN DIOR , Quarry bay

De Mai 2007 à Janvier 2010

▪ Defined the animation and skincare promotion plan Asia Pacific (10 markets)
▪ Contributed to the elaboration of a relevant make-up and fragrance strategy for the region
(identification of new products opportunities, estimation of sales potentials, benchmark proposals)
▪ Established regional guidelines on launch potentials and A&P actions (POS, GWP, samples)
▪ Implemented the make-up and fragrance strategy plan and analysed the launches

Regional trade marketing coordinator apac, 3 axes

PARFUMS CHRISTIAN DIOR , Quarry bay

De Mai 2005 à Avril 2007

▪ Provided markets guidelines for regional promotion strategies and action plans
▪ Coordinated with head office team the development of promotions
▪ Provided quantitative and qualitative feedbacks on promotion results and events
▪ Liaised with internal and external parties for the development of supporting tools
▪ Supervised and produced the beauty consultants’ uniforms (tee-shirts, suits, BA accessories)
▪ Organised the annual make-up artist seminar in Bangkok for the best APAC 15 make-up artists

Formations complémentaires

Master in Business

Edhec - Marketing

1999 à 2002

Master in Marketing

Aston Business School

2001 à 2002

Parcours officiels

Institut Français de la Mode – Management – Management – 2004 – Mastère Spécialisé Management de la Mode et du Lue

Langues

Anglais - Courant

Espagnol - Notions

Français - Langue maternelle

Allemand - Notions

Compétences

social media
digital
presse
content creation
Retail Merchandising
Marketing opérationnel
Retail Marketing
communication
distribution
développement produit
developpement commercial
e-commerce
COSMETICS
trade marketing
Event management
Pilotage activités promotionnelles
production
formation professionnelle
Marketing développement
Marketing opéraitonnel
make-up
parfums
soin
asia
Management d'équipes millénials
marketing
social media manager
#digital
tendances trends
trendforecasting
A&P
MOYEN ORIENT
360° RETAIL STRATEGY
BRAND STRATEGY
MEDIA
PR
influence marketing

Centres d'intérêt

  • Art
  • Niche Brands
  • Young Designers
  • Retail
  • Perfumes
  • Travel... Everything linked to creativity