Creative Naming Workshop

5 participants et 4 intéressés


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Dear Alumni,

We are very pleased to invite you to a special introduction to the art & science of creative  naming. With the Perfume & Cosmetics group we welcome the brand-naming expert and River+Wolf founder Margaret Wolfson.

This talk is geared for founders, entrepreneurs, brand managers, marketing executives, or anyone else interested in learning more about the art and science of naming.  

Together, we will explore throughout the session crucial areas in name development, from naming construction and tone-of-voice to messaging and crucial trademark issues. We will also be provided with some tried and true methods for unlocking creative inspiration.

Prepare your questions about naming in general and what are the best practices for developing memorable names.

Please note that we will close this conference with a special IFM Alumni drink !
See you there !

L'association des Diplômés de l'institut Français de la Mode

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Bio: For more than a decade Margaret Wolfson has worked as a brand-naming specialist for global and boutique agencies, leading out projects and developing company, product, and service names for established and emerging companies. In 2014, she founded River + Wolf, a top ranked New York City based brand naming agency with clients around the world, among them Coty, Inc. Burt's Bees, Lush Cosmetics, Tutti Spas, Calvin Klein, Bangkok Bank, Dove, Yum China, Samsung, Unilever, Madècasse Chocolate, and NCC Media, to mention a few. As the Founder and Chief Creative of River + Wolf, Margaret is involved in every project, applying her well-honed creative and strategic expertise to helping companies of every size and industry. A sought after thought leader, she has been published or quoted in leading journals among them the New York Times, Forbes, The Next Web, NBC, AdAge, and Fast Company to mention a few. In 2018, she was selected as one of 100 “Limiting Breaking Female Founders” by the Huffington Post. Additionally, she is an award-winning author of several books and accomplished artist-entrepreneur with a long history of producing and performing spoken arts concert throughout the world. Margaret received an MA from New York University in literature and communications.

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Diffusé sur : Chine, Hauts de France, Start up & Business, Management 1999, Creation 2018, MSC Luxury 2018, GFM 2006, GFM 2007, GFM 2008, GFM 2009, GFM 2010, GFM 2011, GFM 2012, GFM 2013, GFM 2014, GFM 2015, GFM 20...

Institut Français de la Mode

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