Nicholas Mir Chaikin (founder and creative director of Spill.net) and Marijana Gligic (IFM/Création 2015) invite us to participate to their special Spill Agency Mix & Work on Thursday 8th March 2018 at 7.30 PM at Spill Agency, 129 rue de Turenne PARIS 75003 (1st door 2408B, 1st floor on the left).
Mix & Work: Punctuated Equilibrium. Luxury in the digital age.
Stephen Jay Gould, the great evolutionary biologist, introduced me to a beautiful phrase in the early 90s at a talk at the Marxist Center in NYC: Punctuated Equilibrium. It obeys Mark Twain’s adage “Eschew Surplusage.” Our standard representations of evolution as a tree with different nodes breaking away from preceding nodes generally does not represent a temporal dimension. The premise of Punctuated Equilibrium is that things stay the same for a long time, but at a moment of stress, when a crucial change is introduced to an ecosystem, the change is fast, and the effects radical.
The digital age is just such a punctuation, a radical and fast bend in the way we communicate. Those who do not adapt go the way of the Dodo.
Spill is a Paris-based creative agency, successfully merging digital and analog in the world of luxury and innovation for the past 20 years. Spill does creative consulting, visual identities, print and website design, strategy and communication, commerce and campaigns. Spill connects people to brands through telling stories in a unique and instantly recognizable way.
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