Dear Alumni,
The Perfume & Cosmetics team invite us to a workshop to meet the founding myths of the Perfume " Brand Myths and Olfactives Resonances"
The objective of this atelier is to learn how to reconnect with the founding myths of brands, how to develop their future olfactory signatures in a relevant and “inspirational” way.
The bipolarization of the perfume market reflected by the "niche" development indicates a kind of consumer expectations revolution, now increasingly in search of an intimate resonance with their perfume. While in the 20th century the power of image led to perfume democratization, the challenge of the 21st century lies in personalization.
An original and authentic signature inspires and recruits. The "heritage" brands must renew themselves with the creative power of their founders, in connection with the times.The studied brands are among the major French heritage brands such as Chanel and Christian Dior.
We are very pleased to organize this interactive meeting proposed by Marielle Belin (IFM Management 1987) founder of "La Marque et la Manière" and Beauty, Perfume Luxury expert consultant.
We are also pleased to be welcomed for the afterwrok (since 6pm to maximum 9pm) by Shideido the Creative Lab.
And don’t forget our next Talk with Simona Catteno on Thursday 17 October at 7pm at 36 quai d'Austerlitz.
IFM Alumni
L'Association des Diplômés de l'Institut Français de la Mode
Diplômé